Tag Archive | vehicle signage Brisbane

Exotic and effective graphic solutions for your car on tight budget

Exotic and effective graphic solutions for your car on tight budget
Creative graphics on your brand new or existing car are thought to be an applicable and relevant mode of offering a soul stirring visual treat to the onlookers. You can choose to give a perfect facelift or makeover to your car with some intrinsic graphic work or artwork. The trend is actually in and it is often termed as vehicle wrap. Wrap technology is in fact sworn to give an inexpensive transition to your car like it has never experienced before. Below mentioned is a quick discussion on what you would really like to know about the graphic work that goes easy on your pocket.

Custom decals

Custom decals stand for high quality and awe inspiring designs that can do an impressive makeover on your car. You can get the decals in interesting and various formats. There are millions of variations that include truck decals, window decals, team logos, creative designs, boat lettering, impressive posters etc. With these customized designs you can give people the impression that you own something like a truly expensive fancy car or sports car.

Vinyl graphics

At the time of trying vehicle graphics on your car you cannot possibly overlook the use of it. Proper handling of vinyl graphics would radically sensationalize the overall look of your car. While you think of this particular form of graphical adornment for your car, you actually have access to a wide gamut of racing stripes, auto trims, vinyl lettering, flags, vinyl banners, vinyl posters etc.

Custom side stickers for your car

Custom side stickers can really be great fun for your car. You can fashion them up using your imagination and stick them by the sides of your car or the windows and also on the bonnet. These stickers are available in plenty. If you have to make a choice then you can pick up sun stickers, Gothic stickers, tropical stickers, recreation stickers, star stickers etc.

Full body wraps

Your cars are never going to flaunt the same old look after you have successfully applied full body wraps over their surfaces. Full body wraps are compatible with the OEM paint that you often apply on your cars. These wraps are quite durable as well.

Vehicle wraps are indeed unique and they flaunt some incredible artwork which needs to be admired with immediate effect. The wraps win the eyeballs when they are neatly done and tend to convey a perceptive message in a completely outstanding manner. With the implementation of 3D designs and proper colour transitions, vehicle wraps could look like the finest specimens of futuristic artwork and your car gets noticed wherever it goes.

Process Of Wrapping A Car With Vinyl Graphic

Process Of Wrapping A Car With Vinyl Graphic-
Earlier people often used to face a common problem with vinyl graphic installation on the car. They often had to deal with the burden of trapped air bubbles, which used to mean an uneven finished appearance of the car. If you ever tried applying numbers to your club racing car, you might have faced this situation.

However, in today’s world a lot of new and advanced technologies are being used to get rid of this problem. The top-adhesive vinyl technology is quite advanced and allows professionals as well as DIY to come up with a great look. The modern vinyls have been manufactured keeping in mind about the trapped air bubble problem and so nowadays the trapped air bubble problem has been solved.

Car vinyl wrapping generally started for displaying advertisements on cars but the trend is using solid colours as a replacement for painting the entire car. However, if you are planning to install vinyl graphics on your car, remember a few things. It might take around ten hours to install and that it’s better to consult with an expert who could install the vehicle graphics professionally rather than trying to do it all by yourself. There are a lot of companies that deals with car wraps in Brisbane.

Process Of Car Vinyl Wrapping For Do-It-Yourselfers

The process are discussed below:

  1. Clear the surface: The surface must be non permeable in order to get the best result. The surface where the vinyls are to be installed must be clean, clear and free from dust. Low grade and non-ammonia detergent must be used for the cleaning purpose.
  2. Measure the surface area where the vinyl graphics are to be applied: During the measurement process take care of the bends, moldings and other curve areas so that perfect impression is created on the vehicle.
  3. Take a grease pencil and mark the area that has been measured: This will guide you during the process of vinyl graphics installation. But make sure to keep the markings away from the application area and make use of the marks as only your guide.
  4. Create an attachment with a masking tape: This is done for a smooth effect of the vinyl graphics. Cut a piece of masking tape and apply the tape over the top of the graphic which is to be installed. It will help to fix the graphic in its original position when it is lifted up for further proceedings.
  5. Pull up the graphics and apply some wetting solutions where the graphics are to be installed. Slowly peel off and remove the back from the graphic.
  6. Make sure that the graphics are adhered properly. Clean the excess solution. Peel off the mask from the graphics.

Are Vehicle Wraps A Profitable Investment?

Are Vehicle Wraps A Profitable Investment�
Technically, vehicle wraps are mobile billboards printed digitally, that can be installed on the exterior surface of automobiles. These graphics can encompass an entire vehicle or some portion of it, that may or may not include the windows. Wraps are generally printed in colour along with impressive graphics. They are manufactured using heavy-duty vinyl which can last for three or even five years.

Advertising with the help of commercial vehicle wraps is good for business of any size, especially for small business owners, who feel their company is legitimised by getting the logo and brand out where prospective clients can view them. When smaller trades use vehicle wraps, they are put on the same field as companies and franchises that are big enough to maintain fleets. Mobile advertising is one of the best and most effective forms of marketing. It can reach clients more efficiently at low costs for every thousand impressions than any other media of advertising. Research has shown that one vehicle wrap can generate about 30,000 to 70,000 views every day. This may depend on where and how far the vehicle was driven.

Vehicle of any size can be covered with vehicle wraps, but the costs are determined by the kind of the vehicle that has to be covered. The other dictating factors include quality of the material used and cost of professional installation.

The profitability of a wrap can be greatly influenced by the kind of company one has and also when and where the automobile is driven. The design of the printed graphics and their layout also plays a significant role. But there are certain tips which can be opted for to increase the effectivity of wraps. One of the best ways is to advertise some special deal or discount that would attract customers. Another useful thing to do is creating a special page for the website of the company and printing its URL on the graphics.

Because printing technology is at its peak in the modern times, wrap installations have become easier than they were and as a result, more amateurs are setting up shops than experienced ones. Therefore, it is better to check the workmanship and credentials of wrap providers before investing in their products. Incorrectly installed wraps can damage the paintwork of a car. One should exercise caution when investing for vehicle wraps and take time to find an experienced firm. A warranty for the work done should always be asked for in writing.

Advantages of Partial Car Wraps

Partial Car Wraps
Most of us know that car or vehicle wraps are highly efficient means of mobile advertising. They are also available in various types in order to suit the requirements of different vehicles. One such type is partial wrap, generally used for covering the front, rear or middle section of a car or automobile.

Partial wraps can be used by both businesspeople and those who do not deliver products or go to work sites. There are many franchisees, retailers, service providers and business owners who advertise their trade on business automobiles and personal vehicles using partial wraps. And there are many benefits of using these car signs in Brisbane:

Affordable

Partial wraps are always cheaper than their full-sized counterparts. Not only do they make use of only printed parts, but also require very less time to be installed. Thus, the material and installation costs are cut down to a great extent. On top of that, the quality is also not compromised with and kept up to the standards.

Durable

A partial wrap can last as long as a full wrap, sometimes surviving even more than that. The message that is being communicated are eye-catchy and aesthetically pleasing as well, without suffering from such detriments as peeling or fading.

Attractive

Many people may think that partial wraps are a complete waste of money and do not address advertising requirements as robustly as their full alternatives. This is nothing more than a misconception. Partial car signs can drape over an automobile artistically and cover its anterior and posterior part on the left and right respectively. They can also be made to drip down from the roof of the car and cover the sides. Not only do these make the vehicle look attractive, but also garner more and more views and promote the trade on the go.

Ideal For Combinations

One of the most interesting advantages of using partial wraps is that they can be branded with more than just company logos or messages. Some people add QR codes and URLs as special promotions. Vinyl lettering can also be printed for highlighting contact information. Another effective addition is highlighted seasonal information that is of interest to clients and customers. One may even use decals along with the existing sign to grab more attention and provide important

Power of Vehicle Graphics

Power of Vehicle Graphics
We all know about TV ads being a popular advertisement medium but did you know that over 48% of people have viewed vehicle graphics as the most unique medium in Brisbane? So, vehicle graphics in Brisbane is one of the most unique and cost-effective mediums available for businesses.

The cost of vehicle graphics is much lower than that of television ads and can reach more people at a lower CPM in comparison to all other kinds of outdoor advertising. So, there is high awareness at a low cost.

And the best part of these wraps is that they work 24 hours a day, 7 days a week and 365 days a year for 5 years giving businesses great ROI. In fact, according to statistics, commercial vehicle wraps has lowest cost-per-impression when compared with other forms of advertising. A single graphic was found to generate about thousands of impressions daily. However, the number may vary depending on the city and its size of population.

Power of vehicle graphics

  • A vehicle wrap may be utilised for short-term events, product promotions and long-term advertisement.
  • Driving the wrapped vehicle all around a local area may increase the awareness among the people who work, live or go to school nearby in a dramatic manner. The wrapped vehicles that are parked may attract pedestrians attention. They can even attract attention when parked in tradeshows, cultural events, local sporting programs or college events.
  • Wraps basically help in unifying the look & feel of a campaign.
  • The name of the company or brand is recognised 15 times more with vehicle graphics than with any other form of outdoor advertising. But for this to happen, there are many dos and donts of vehicle graphics, which is to be followed.

In spite of all these advantages of vehicle graphics in Brisbane, many businesses have still not used this communication channel for their benefit. But it has also been seen that local Brisbane companies that have used and experienced the power of vehicle graphics are quite satisfied with this advertising medium. In fact, some of these companies had also cut investments in yellow pages & other advertisement mediums to get the benefit of low-cost vehicle wraps. And each of them witnessed a big payoff.

Some Popular Types of Vehicle Signage

Types of Vehicle Signage
Vehicle signage have been fetching tremendous popularity as extremely useful advertising tools for commercial businesses and independent business owners. Because of their capability of turning vehicles into mobile billboards, they are more favoured than other media of promotion by most business organisations. One of the remarkable features of vehicle graphics is their diversity – they are available in a wide range of variants from which suitable options can be chosen from as per one’s budget. Besides that, they can also be tailored to the requirements and specifications of clients with the design of their company’s logo, brand or message.

Some of the popular types of vehicle signage in Brisbane are as follows:

Decals

These are one of the most effective as well as budget-friendly signage solutions for vehicles of all types. Instead of getting an entire vehicle wrapped in vinyl, one can simply get a decal fabricated as per the specifications and install it to display important information or message. Decals are quite commonly used by cars and trucks that need two feet by two feet sized graphics.

Full Wraps

Full wraps are generally used for covering the entire external body of a vehicle. These type of vehicle graphics are used by almost everyone – organisations, fleet vans and cars, car rental firms, and personal car owners. Full wraps are also useful if one needs to change the looks of a vehicle without painting it. Besides that, they also protect the paintwork of a car from abrasions and scratches.

Partial Wraps

When only a portion of any vehicle has to be covered in vehicle graphics for aesthetic or commercial purpose, nothing else is better than partial wraps. They can be used for creating a unique look by consolidating the vehicle’s original colour. Like full wraps, they are also manufactured using vinyl.

Rear Window Signage

These see-through variants of vehicle graphics are often used by cars and vans for exhibiting promotional or personal information. Since rear window signage is made using perforated vinyl, it allows the driver to get a complete unobstructed view and enables people outside to see a complete colour image.

Truck Lettering

This type is generally used by vehicles in areas where under law, the businesses must display information about their company on their vehicles so that their business licensing can be identified. The information often includes logo, phone number, web URL, and other relevant details.

Why Should You Brand Your Fleet?

vehicle-branding-
The process of fleet branding has undergone several changes during the last few decades. Nowadays, more and more companies are resorting to it. Although people may still not be ready to accept the fact that fleet branding in Brisbane is more effective than any other marketing tool because of the maintenance and installation costs associated with them, here are a few points to explain why you should brand your fleet.

Drawing in More Target Audience

Branding your fleet will not only make sure that your vehicles stand out in the crowd, but also help to make the best use of your marketing budget. Passers-by will look at your vehicles with a different and positive demeanor. Moreover, they will also refer to your vehicles with the brand of your company instead of using the manufacturer’s name. In other words, more people would be talking about your business.

Fast, Simple and Affordable

Due to the rapid advancement of technology in the recent years, the cost of getting vehicle wraps installed has come down significantly. They are also available in better quality and a wide range of colours to choose from. Besides that, the installation process may only require a few hours to be completed, thanks to the large printers used by modern day car sign shops.

Mobile Billboard

Once your vehicles have been branded with the logo of your company, they will simply become moving billboards in the traffic and viewed by thousands of people passing by, including potential customers. According to several extensive surveys, vehicle wraps can generate about 30,000 to 70,000 views every day for a company.

More Clients

The marketing strategies of B2B and B2C for increasing their audience base is quite different from one another. But fleet branding can aid both to reach more clients. A fleet of B2B having a limited market can reach the clients of their clients through vehicle branding. On the other hand, a fleet of B2C can use branding to avoid promotion of wrong image in front of retail clients.

Highly Effective

If your business is small or still in its infancy, fleet branding can help you in promoting your brand real fast and make a name for yourself. Using vehicle signage can make the task of getting out the name of your company easily and quickly.

Paint vs. Vinyl Car Wrap

Paint vs Vinyl Car Wrap
Many inquisitive car owners often wonder whether they should get their vehicles painted or wrapped in vinyl. Most experts recommend getting vinyl car wraps in Brisbane rather than a paint job done. There are several reasons as to why choosing the former can be more beneficial than going for the latter. Some of the primary reasons are as follows:

Cost

A paint job of high quality can cost no less than a few thousand bucks depending on the paint shop, colour and quality of paints used. However, vinyls installed professionally using the best quality materials will often cost some hundreds. Moreover, it will also last longer than paintwork, sometimes for more than 5 or even 8 years.

Resale Value

Maintaining the original paintwork of a car can help to keep its resale value intact. Sometimes the owner’s favourite colour may not be a preference of the buyer. Some purchasers even seek for the factory colour. Therefore, wrapping a car can help to retain the resale value of a car.

Myriad of Options

With the help of vinyl wraps, the appearance of a car can be modified as many times as desired without having to alter its factory colour. The original colour can also be retrieved just by removing the wrap. On the other hand, a car once painted with different colour cannot be reverted back to its original shade.

Installation Time

Paint job on a car can take around a couple of weeks or more than that to be completed. But, getting the same car wrapped with the help of professionals will take no more than 2 to 5 days.

Protection

When a vehicle is covered in a vinyl wrap, the wrap acts like a protective gear against abrasions, scratches, and accumulation of dirt on the paintwork. Thus the paint ages naturally and is not affected by weathering or prolonged exposure to the sun.

Easy Maintenance

After installation of vinyl wrap, you can easily say goodbye to waxing, which can often take tolls on the paint. Vehicle wraps can be maintained quite easily, sometimes a thorough rinse wash with water and soap being sufficient. If the dirt is a bit more stubborn, alcohol and microfiber rag can be used to take care of it.

High Durability

Vinyls of high quality often tend to last for 5 to 8 years, if taken care of properly. Moreover, they can also be removed safely without causing any damage to the paintwork.

Things to Avoid For Maintaining Vehicle Graphics

Things to Avoid For Maintaining Vehicle Graphics-wordpressPeople often spend a great deal of money to get vinyl wraps on their vehicles. Therefore, it is essential to maintain the looks and increase the life of those wraps with proper care. The maintenance measures should not be just regular washing and cleaning with the help of chemicals. You must also be aware of the certain don’ts of vehicle graphics in order to preserve their newly appearance for a long time.

Here are some of the things you should avoid for maintaining vehicle graphics in Brisbane:

Things to Avoid For Maintaining Vehicle Graphics

  • Do not wash your wrapped vehicle using an abrasive cleaner that contains strong solvents. Instead, use a mild cleaner or wash with plenty of water to rinse off any debris or residue and then wipe gently with a microfibre cloth.
  • Try not to use a brush for cleaning off dirt and avoid automatic car washes. They can make the finish of your wraps dull, lift loose corners and even leave scratches. Use a rag or soft sponge and scrub gently.
  • Avoid applying excessive pressure during power wash, as it may cause water to seep underneath the wrap, and force it to lift and curl. Keep the pressure under 2000 psi and temperature of the water should not be more than 82 degrees Celsius.
  • Do not spray water directly or at sharp angles on the seams because it may damage the graphics while pressure wash. The nozzle should be kept at least 12 to 18 inches away from the surface at an angle of 45 degrees. For lifted edges of the wrap, trim back the curled corners and seal them using an edge sealer.
  • Do not ever perform power wash using a Turbo pressure nozzle.
  • Waxing is generally not recommended for vehicle wraps. Waxes are heat sensitive and may melt in sunlight. Heat can also release stain in wax, which may ultimately stain the wrap of your vehicle. The greasy substance may attract dirt and cause blackish streaks.
  • Do not apply conventional polishes on any textured, matte or other similar finishes. Instead, use a silicone-based polish that’s specially designed for vehicle wraps. Check the product information for compatibility.
  • Do not leave your wrapped vehicle in an open uncovered space or under direct sunlight. Bad weather conditions can also result in formation of bubbles under your car wrap or cause the edges to lift.

Meticulous care and proper maintenance can significantly increase the longevity of your car wraps.

5 Common Mistakes to Avoid With Fleet Graphics

fleet signage Brisbane
Most of us know that vehicle graphics can be an excellent means to promote and advertise the brand and message of a company. Both small and large businesses in Brisbane are making efficient use of this method to increase their client base as well as sales by having fleet vehicles wrapped in vinyl. If you own an independent business here and have a single commercial vehicle, getting a car, van or truck wrap should be your top priority to brand and grow your trade. However, if you are planning to get all the fleet vehicles wrapped, you will have to be more concerned avoiding some common mistakes because those are going to reduce the life of your graphics.

Given below are 5 common mistakes with fleet graphics that you should avoid:

  • If graphics are applied on surfaces having rust, the wrap will fail to adhere properly at the rusted regions and start to crack or peel off prematurely. For avoiding this mistake, make sure that your wrap company checks all the vehicles thoroughly for rust.
  • If the installation takes place in an extremely cold or hot facility, chances are high that moisture will affect the wrap. Moisture can create bubbles under the wrap or cause it to shrink later on. Hence for getting the job of van or car wraps in Brisbane done, choose a company that has a temperature-controlled location for installation.
  • Sometimes the company that you select may not have proper training for installing fleet graphics and fail to provide desired results. Before considering a particular firm for getting your fleet vehicles wrapped, be sure that it is 3M certified. It is the standard proof that a service provider has industry level training.
  • Avoid choosing a company that does not provide some warranty for its wraps. Most reputed graphics companies provide a written warranty for their work from cracking, fading, peeling or wearing out sooner than expected. Some of the top firms in the market even offer warranty for five years.
  • While conveying the details and specifications for the wraps, try not to throw too much information into the design. Fleet graphics should be simple and legible enough for passers by to read in a moment’s glance.

Advertising through fleet signage in Brisbane can generate around thirty to seventy thousand views every day for a company’s brand. Therefore, it is essential to get a durable installation if you want more and more people to view your messages over a prolonged time period.