What Are One Way Vision Films?

One way vision films, also known as window perf or see-through vinyl, are calendered PVC vinyls that have uniformly spaced round perforations and adhesive on their back for adhering to surfaces made of glass. The major advantages of using them is that they can provide a clear vision of outside to viewers sitting on the inside without enabling onlookers on the adhesive-backed side to see through. This means that people looking from outside would see nothing except the printed graphics.

In general, the real size of the perforations remains uniform all throughout. Actually, it is the spacing among the holes that determines the visibility and the coverage area of graphics. For example, a 50 percent see through vinyl would imply that about half of the material can be printed whereas the other half is reserved for perforation. One way vision vinyls are available in varied hole configurations, such as 50/50, 60/40 or 70/30. The first figure signifies volume of printable area, while the second one symbolises the see through part.

A typical one way vision signage or film consists of many different layers – the topmost layer is made of white vinyl and used for printing the graphics, the second layer comprises black vinyl, next to which comes the adhesive layer and finally the release liner. The black vinyl provides the optical illusion and enables an almost clear view of the outside, working most efficiently when there is about seventy percent or even more light on the printed side.

These see through films are usually used as one way vision rear window signage in vehicles, displays of retail store windows, exterior edifice glass, etc. The most common application of all is rear window signage on vehicles. Some vehicle owners even get their see-through signage laminated. However, lamination is not usually done for the other applications of one way vision films.

There are some experts who propose that one way vision or see through films can be used to virtually divide two rooms that are separated by glass, such as a conference room partitioned equally using glass wall. However, the achieved privacy might fail to satisfy expectations because the light is almost the same on both sides of the glass wall. If, somehow, the quantity of light present inside the room can be increased, then it would make the one way vision film appear invisible.

Power of Vehicle Graphics

We all know about TV ads being a popular advertisement medium but did you know that over 48% of people have viewed vehicle graphics as the most unique medium in Brisbane? So, vehicle graphics in Brisbane is one of the most unique and cost-effective mediums available for businesses.

The cost of vehicle graphics is much lower than that of television ads and can reach more people at a lower CPM in comparison to all other kinds of outdoor advertising. So, there is high awareness at a low cost.

And the best part of these wraps is that they work 24 hours a day, 7 days a week and 365 days a year for 5 years giving businesses great ROI. In fact, according to statistics, commercial vehicle wraps has lowest cost-per-impression when compared with other forms of advertising. A single graphic was found to generate about thousands of impressions daily. However, the number may vary depending on the city and its size of population.

Power of vehicle graphics

• A vehicle wrap may be utilised for short-term events, product promotions and long-term advertisement.
• Driving the wrapped vehicle all around a local area may increase the awareness among the people who work, live or go to school nearby in a dramatic manner. The wrapped vehicles that are parked may attract pedestrians attention. They can even attract attention when parked in tradeshows, cultural events, local sporting programs or college events.
• Wraps basically help in unifying the look & feel of a campaign.
• The name of the company or brand is recognised 15 times more with vehicle graphics than with any other form of outdoor advertising. But for this to happen, there are many dos and donts of vehicle graphics, which is to be followed.

In spite of all these advantages of vehicle graphics in Brisbane, many businesses have still not used this communication channel for their benefit. But it has also been seen that local Brisbane companies that have used and experienced the power of vehicle graphics are quite satisfied with this advertising medium. In fact, some of these companies had also cut investments in yellow pages & other advertisement mediums to get the benefit of low-cost vehicle wraps. And each of them witnessed a big payoff.

Some Popular Types of Vehicle Signage

Vehicle signage have been fetching tremendous popularity as extremely useful advertising tools for commercial businesses and independent business owners. Because of their capability of turning vehicles into mobile billboards, they are more favoured than other media of promotion by most business organisations. One of the remarkable features of vehicle graphics is their diversity – they are available in a wide range of variants from which suitable options can be chosen from as per one’s budget. Besides that, they can also be tailored to the requirements and specifications of clients with the design of their company’s logo, brand or message.

Some of the popular types of vehicle signage in Brisbane are as follows:

Decals

These are one of the most effective as well as budget-friendly signage solutions for vehicles of all types. Instead of getting an entire vehicle wrapped in vinyl, one can simply get a decal fabricated as per the specifications and install it to display important information or message. Decals are quite commonly used by cars and trucks that need two feet by two feet sized graphics.

Full Wraps

Full wraps are generally used for covering the entire external body of a vehicle. These type of vehicle graphics are used by almost everyone – organisations, fleet vans and cars, car rental firms, and personal car owners. Full wraps are also useful if one needs to change the looks of a vehicle without painting it. Besides that, they also protect the paintwork of a car from abrasions and scratches.

Partial Wraps

When only a portion of any vehicle has to be covered in vehicle graphics for aesthetic or commercial purpose, nothing else is better than partial wraps. They can be used for creating a unique look by consolidating the vehicle’s original colour. Like full wraps, they are also manufactured using vinyl.

Rear Window Signage

These see-through variants of vehicle graphics are often used by cars and vans for exhibiting promotional or personal information. Since rear window signage is made using perforated vinyl, it allows the driver to get a complete unobstructed view and enables people outside to see a complete colour image.

Truck Lettering

This type is generally used by vehicles in areas where under law, the businesses must display information about their company on their vehicles so that their business licensing can be identified. The information often includes logo, phone number, web URL, and other relevant details.

Why Should You Brand Your Fleet?

The process of fleet branding has undergone several changes during the last few decades. Nowadays, more and more companies are resorting to it. Although people may still not be ready to accept the fact that fleet branding in Brisbane is more effective than any other marketing tool because of the maintenance and installation costs associated with them, here are a few points to explain why you should brand your fleet.

Drawing in More Target Audience

Branding your fleet will not only make sure that your vehicles stand out in the crowd, but also help to make the best use of your marketing budget. Passers-by will look at your vehicles with a different and positive demeanor. Moreover, they will also refer to your vehicles with the brand of your company instead of using the manufacturer’s name. In other words, more people would be talking about your business.

Fast, Simple and Affordable

Due to the rapid advancement of technology in the recent years, the cost of getting vehicle wraps installed has come down significantly. They are also available in better quality and a wide range of colours to choose from. Besides that, the installation process may only require a few hours to be completed, thanks to the large printers used by modern day car sign shops.

Mobile Billboard

Once your vehicles have been branded with the logo of your company, they will simply become moving billboards in the traffic and viewed by thousands of people passing by, including potential customers. According to several extensive surveys, vehicle wraps can generate about 30,000 to 70,000 views every day for a company.

More Clients

The marketing strategies of B2B and B2C for increasing their audience base is quite different from one another. But fleet branding can aid both to reach more clients. A fleet of B2B having a limited market can reach the clients of their clients through vehicle branding. On the other hand, a fleet of B2C can use branding to avoid promotion of wrong image in front of retail clients.

Highly Effective

If your business is small or still in its infancy, fleet branding can help you in promoting your brand real fast and make a name for yourself. Using vehicle signage can make the task of getting out the name of your company easily and quickly.

Paint vs. Vinyl Car Wrap

Many inquisitive car owners often wonder whether they should get their vehicles painted or wrapped in vinyl. Most experts recommend getting vinyl car wraps in Brisbane rather than a paint job done. There are several reasons as to why choosing the former can be more beneficial than going for the latter. Some of the primary reasons are as follows:

Cost

A paint job of high quality can cost no less than a few thousand bucks depending on the paint shop, colour and quality of paints used. However, vinyls installed professionally using the best quality materials will often cost some hundreds. Moreover, it will also last longer than paintwork, sometimes for more than 5 or even 8 years.

Resale Value

Maintaining the original paintwork of a car can help to keep its resale value intact. Sometimes the owner’s favourite colour may not be a preference of the buyer. Some purchasers even seek for the factory colour. Therefore, wrapping a car can help to retain the resale value of a car.

Myriad of Options

With the help of vinyl wraps, the appearance of a car can be modified as many times as desired without having to alter its factory colour. The original colour can also be retrieved just by removing the wrap. On the other hand, a car once painted with different colour cannot be reverted back to its original shade.

Installation Time

Paint job on a car can take around a couple of weeks or more than that to be completed. But, getting the same car wrapped with the help of professionals will take no more than 2 to 5 days.

Protection

When a vehicle is covered in a vinyl wrap, the wrap acts like a protective gear against abrasions, scratches, and accumulation of dirt on the paintwork. Thus the paint ages naturally and is not affected by weathering or prolonged exposure to the sun.

Easy Maintenance

After installation of vinyl wrap, you can easily say goodbye to waxing, which can often take tolls on the paint. Vehicle wraps can be maintained quite easily, sometimes a thorough rinse wash with water and soap being sufficient. If the dirt is a bit more stubborn, alcohol and microfiber rag can be used to take care of it.

High Durability

Vinyls of high quality often tend to last for 5 to 8 years, if taken care of properly. Moreover, they can also be removed safely without causing any damage to the paintwork.