What Are One Way Vision Films?

One way vision films, also known as window perf or see-through vinyl, are calendered PVC vinyls that have uniformly spaced round perforations and adhesive on their back for adhering to surfaces made of glass. The major advantages of using them is that they can provide a clear vision of outside to viewers sitting on the inside without enabling onlookers on the adhesive-backed side to see through. This means that people looking from outside would see nothing except the printed graphics.

In general, the real size of the perforations remains uniform all throughout. Actually, it is the spacing among the holes that determines the visibility and the coverage area of graphics. For example, a 50 percent see through vinyl would imply that about half of the material can be printed whereas the other half is reserved for perforation. One way vision vinyls are available in varied hole configurations, such as 50/50, 60/40 or 70/30. The first figure signifies volume of printable area, while the second one symbolises the see through part.

A typical one way vision signage or film consists of many different layers – the topmost layer is made of white vinyl and used for printing the graphics, the second layer comprises black vinyl, next to which comes the adhesive layer and finally the release liner. The black vinyl provides the optical illusion and enables an almost clear view of the outside, working most efficiently when there is about seventy percent or even more light on the printed side.

These see through films are usually used as one way vision rear window signage in vehicles, displays of retail store windows, exterior edifice glass, etc. The most common application of all is rear window signage on vehicles. Some vehicle owners even get their see-through signage laminated. However, lamination is not usually done for the other applications of one way vision films.

There are some experts who propose that one way vision or see through films can be used to virtually divide two rooms that are separated by glass, such as a conference room partitioned equally using glass wall. However, the achieved privacy might fail to satisfy expectations because the light is almost the same on both sides of the glass wall. If, somehow, the quantity of light present inside the room can be increased, then it would make the one way vision film appear invisible.

Power of Vehicle Graphics

We all know about TV ads being a popular advertisement medium but did you know that over 48% of people have viewed vehicle graphics as the most unique medium in Brisbane? So, vehicle graphics in Brisbane is one of the most unique and cost-effective mediums available for businesses.

The cost of vehicle graphics is much lower than that of television ads and can reach more people at a lower CPM in comparison to all other kinds of outdoor advertising. So, there is high awareness at a low cost.

And the best part of these wraps is that they work 24 hours a day, 7 days a week and 365 days a year for 5 years giving businesses great ROI. In fact, according to statistics, commercial vehicle wraps has lowest cost-per-impression when compared with other forms of advertising. A single graphic was found to generate about thousands of impressions daily. However, the number may vary depending on the city and its size of population.

Power of vehicle graphics

• A vehicle wrap may be utilised for short-term events, product promotions and long-term advertisement.
• Driving the wrapped vehicle all around a local area may increase the awareness among the people who work, live or go to school nearby in a dramatic manner. The wrapped vehicles that are parked may attract pedestrians attention. They can even attract attention when parked in tradeshows, cultural events, local sporting programs or college events.
• Wraps basically help in unifying the look & feel of a campaign.
• The name of the company or brand is recognised 15 times more with vehicle graphics than with any other form of outdoor advertising. But for this to happen, there are many dos and donts of vehicle graphics, which is to be followed.

In spite of all these advantages of vehicle graphics in Brisbane, many businesses have still not used this communication channel for their benefit. But it has also been seen that local Brisbane companies that have used and experienced the power of vehicle graphics are quite satisfied with this advertising medium. In fact, some of these companies had also cut investments in yellow pages & other advertisement mediums to get the benefit of low-cost vehicle wraps. And each of them witnessed a big payoff.