Archive | August 2015

Some Popular Types of Vehicle Signage

Types of Vehicle Signage
Vehicle signage have been fetching tremendous popularity as extremely useful advertising tools for commercial businesses and independent business owners. Because of their capability of turning vehicles into mobile billboards, they are more favoured than other media of promotion by most business organisations. One of the remarkable features of vehicle graphics is their diversity – they are available in a wide range of variants from which suitable options can be chosen from as per one’s budget. Besides that, they can also be tailored to the requirements and specifications of clients with the design of their company’s logo, brand or message.

Some of the popular types of vehicle signage in Brisbane are as follows:

Decals

These are one of the most effective as well as budget-friendly signage solutions for vehicles of all types. Instead of getting an entire vehicle wrapped in vinyl, one can simply get a decal fabricated as per the specifications and install it to display important information or message. Decals are quite commonly used by cars and trucks that need two feet by two feet sized graphics.

Full Wraps

Full wraps are generally used for covering the entire external body of a vehicle. These type of vehicle graphics are used by almost everyone – organisations, fleet vans and cars, car rental firms, and personal car owners. Full wraps are also useful if one needs to change the looks of a vehicle without painting it. Besides that, they also protect the paintwork of a car from abrasions and scratches.

Partial Wraps

When only a portion of any vehicle has to be covered in vehicle graphics for aesthetic or commercial purpose, nothing else is better than partial wraps. They can be used for creating a unique look by consolidating the vehicle’s original colour. Like full wraps, they are also manufactured using vinyl.

Rear Window Signage

These see-through variants of vehicle graphics are often used by cars and vans for exhibiting promotional or personal information. Since rear window signage is made using perforated vinyl, it allows the driver to get a complete unobstructed view and enables people outside to see a complete colour image.

Truck Lettering

This type is generally used by vehicles in areas where under law, the businesses must display information about their company on their vehicles so that their business licensing can be identified. The information often includes logo, phone number, web URL, and other relevant details.

Why Should You Brand Your Fleet?

vehicle-branding-
The process of fleet branding has undergone several changes during the last few decades. Nowadays, more and more companies are resorting to it. Although people may still not be ready to accept the fact that fleet branding in Brisbane is more effective than any other marketing tool because of the maintenance and installation costs associated with them, here are a few points to explain why you should brand your fleet.

Drawing in More Target Audience

Branding your fleet will not only make sure that your vehicles stand out in the crowd, but also help to make the best use of your marketing budget. Passers-by will look at your vehicles with a different and positive demeanor. Moreover, they will also refer to your vehicles with the brand of your company instead of using the manufacturer’s name. In other words, more people would be talking about your business.

Fast, Simple and Affordable

Due to the rapid advancement of technology in the recent years, the cost of getting vehicle wraps installed has come down significantly. They are also available in better quality and a wide range of colours to choose from. Besides that, the installation process may only require a few hours to be completed, thanks to the large printers used by modern day car sign shops.

Mobile Billboard

Once your vehicles have been branded with the logo of your company, they will simply become moving billboards in the traffic and viewed by thousands of people passing by, including potential customers. According to several extensive surveys, vehicle wraps can generate about 30,000 to 70,000 views every day for a company.

More Clients

The marketing strategies of B2B and B2C for increasing their audience base is quite different from one another. But fleet branding can aid both to reach more clients. A fleet of B2B having a limited market can reach the clients of their clients through vehicle branding. On the other hand, a fleet of B2C can use branding to avoid promotion of wrong image in front of retail clients.

Highly Effective

If your business is small or still in its infancy, fleet branding can help you in promoting your brand real fast and make a name for yourself. Using vehicle signage can make the task of getting out the name of your company easily and quickly.