Why Should You Brand Your Fleet?

The process of fleet branding has undergone several changes during the last few decades. Nowadays, more and more companies are resorting to it. Although people may still not be ready to accept the fact that fleet branding in Brisbane is more effective than any other marketing tool because of the maintenance and installation costs associated with them, here are a few points to explain why you should brand your fleet.

Drawing in More Target Audience

Branding your fleet will not only make sure that your vehicles stand out in the crowd, but also help to make the best use of your marketing budget. Passers-by will look at your vehicles with a different and positive demeanor. Moreover, they will also refer to your vehicles with the brand of your company instead of using the manufacturer’s name. In other words, more people would be talking about your business.

Fast, Simple and Affordable

Due to the rapid advancement of technology in the recent years, the cost of getting vehicle wraps installed has come down significantly. They are also available in better quality and a wide range of colours to choose from. Besides that, the installation process may only require a few hours to be completed, thanks to the large printers used by modern day car sign shops.

Mobile Billboard

Once your vehicles have been branded with the logo of your company, they will simply become moving billboards in the traffic and viewed by thousands of people passing by, including potential customers. According to several extensive surveys, vehicle wraps can generate about 30,000 to 70,000 views every day for a company.

More Clients

The marketing strategies of B2B and B2C for increasing their audience base is quite different from one another. But fleet branding can aid both to reach more clients. A fleet of B2B having a limited market can reach the clients of their clients through vehicle branding. On the other hand, a fleet of B2C can use branding to avoid promotion of wrong image in front of retail clients.

Highly Effective

If your business is small or still in its infancy, fleet branding can help you in promoting your brand real fast and make a name for yourself. Using vehicle signage can make the task of getting out the name of your company easily and quickly.

How to Maintain and Store Magnetic Car Signs?

There are many companies in Brisbane, Gold Coast, Sydney and other cities of Australia that uses supreme quality magnetic materials for bringing the best in mobile magnetic advertising. Correct preparation of the surfaces and installation of these signs on vehicles is the responsibility that is taken by these professional companies. They put their best in preparing the surface area for installing magnetic car signs in the best possible manner. They also give special emphasis on the installation part being updated about the tips and techniques for magnetic car signs installation. But most of these companies make sure not to take the responsibility of the maintenance and storage of these car signs after they have been installed. If you are having plans of installing magnetic car signs in your vehicle, here are these two most important things that you need to take care of-its maintenance and its storage.

How to Maintain Magnetic Car Signs?

A magnetic car sign should be removed weekly by lifting it from center of two opposite sides. One must never start at corners because that may stretch the material. If it’s a cold weather, the sign should be preheated with warm water before removal if needed. After the signs are removed, the sign surfaces as well as the vehicle must be washed and dried. This keeps the moisture from collecting between signs and vehicle surface, which has the ability to damage the finish of the vehicle. For cleaning the signs, sponge and mild soapy water solution needs to be used. But the signs should never be immersed in water, steam cleaned or taken through car wash. After a snowfall or rain, the car magnetic car signs always need to be removed or wiped dry.

How to Store Magnetic Car Signs?

Magnetic signs must be stored either on an even, flat surface or rolled up around the cylinder with a diameter of about three inches. They should never be stored in a hot vehicle because they can warp permanently. The signs should not be folded as that may damage the material. Creasing may be formed. Any heavy object on top of the signs should never be placed. This kind of treatment prevents the signs from retaining their full magnetic function. If a sign gets bent out of the shape, all you need to do is straighten it by placing it on a flat metal surface like a refrigerator or a file cabinet. If the sign cannot be straightened, you should replace it.