Power of Vehicle Graphics

We all know about TV ads being a popular advertisement medium but did you know that over 48% of people have viewed vehicle graphics as the most unique medium in Brisbane? So, vehicle graphics in Brisbane is one of the most unique and cost-effective mediums available for businesses.

The cost of vehicle graphics is much lower than that of television ads and can reach more people at a lower CPM in comparison to all other kinds of outdoor advertising. So, there is high awareness at a low cost.

And the best part of these wraps is that they work 24 hours a day, 7 days a week and 365 days a year for 5 years giving businesses great ROI. In fact, according to statistics, commercial vehicle wraps has lowest cost-per-impression when compared with other forms of advertising. A single graphic was found to generate about thousands of impressions daily. However, the number may vary depending on the city and its size of population.

Power of vehicle graphics

• A vehicle wrap may be utilised for short-term events, product promotions and long-term advertisement.
• Driving the wrapped vehicle all around a local area may increase the awareness among the people who work, live or go to school nearby in a dramatic manner. The wrapped vehicles that are parked may attract pedestrians attention. They can even attract attention when parked in tradeshows, cultural events, local sporting programs or college events.
• Wraps basically help in unifying the look & feel of a campaign.
• The name of the company or brand is recognised 15 times more with vehicle graphics than with any other form of outdoor advertising. But for this to happen, there are many dos and donts of vehicle graphics, which is to be followed.

In spite of all these advantages of vehicle graphics in Brisbane, many businesses have still not used this communication channel for their benefit. But it has also been seen that local Brisbane companies that have used and experienced the power of vehicle graphics are quite satisfied with this advertising medium. In fact, some of these companies had also cut investments in yellow pages & other advertisement mediums to get the benefit of low-cost vehicle wraps. And each of them witnessed a big payoff.

Why Should You Brand Your Fleet?

The process of fleet branding has undergone several changes during the last few decades. Nowadays, more and more companies are resorting to it. Although people may still not be ready to accept the fact that fleet branding in Brisbane is more effective than any other marketing tool because of the maintenance and installation costs associated with them, here are a few points to explain why you should brand your fleet.

Drawing in More Target Audience

Branding your fleet will not only make sure that your vehicles stand out in the crowd, but also help to make the best use of your marketing budget. Passers-by will look at your vehicles with a different and positive demeanor. Moreover, they will also refer to your vehicles with the brand of your company instead of using the manufacturer’s name. In other words, more people would be talking about your business.

Fast, Simple and Affordable

Due to the rapid advancement of technology in the recent years, the cost of getting vehicle wraps installed has come down significantly. They are also available in better quality and a wide range of colours to choose from. Besides that, the installation process may only require a few hours to be completed, thanks to the large printers used by modern day car sign shops.

Mobile Billboard

Once your vehicles have been branded with the logo of your company, they will simply become moving billboards in the traffic and viewed by thousands of people passing by, including potential customers. According to several extensive surveys, vehicle wraps can generate about 30,000 to 70,000 views every day for a company.

More Clients

The marketing strategies of B2B and B2C for increasing their audience base is quite different from one another. But fleet branding can aid both to reach more clients. A fleet of B2B having a limited market can reach the clients of their clients through vehicle branding. On the other hand, a fleet of B2C can use branding to avoid promotion of wrong image in front of retail clients.

Highly Effective

If your business is small or still in its infancy, fleet branding can help you in promoting your brand real fast and make a name for yourself. Using vehicle signage can make the task of getting out the name of your company easily and quickly.

5 Common Mistakes to Avoid With Fleet Graphics

Most of us know that vehicle graphics can be an excellent means to promote and advertise the brand and message of a company. Both small and large businesses in Brisbane are making efficient use of this method to increase their client base as well as sales by having fleet vehicles wrapped in vinyl. If you own an independent business here and have a single commercial vehicle, getting a car, van or truck wrap should be your top priority to brand and grow your trade. However, if you are planning to get all the fleet vehicles wrapped, you will have to be more concerned avoiding some common mistakes because those are going to reduce the life of your graphics.

Given below are 5 common mistakes with fleet graphics that you should avoid:

• If graphics are applied on surfaces having rust, the wrap will fail to adhere properly at the rusted regions and start to crack or peel off prematurely. For avoiding this mistake, make sure that your wrap company checks all the vehicles thoroughly for rust.
• If the installation takes place in an extremely cold or hot facility, chances are high that moisture will affect the wrap. Moisture can create bubbles under the wrap or cause it to shrink later on. Hence for getting the job of van or car wraps in Brisbane done, choose a company that has a temperature-controlled location for installation.
• Sometimes the company that you select may not have proper training for installing fleet graphics and fail to provide desired results. Before considering a particular firm for getting your fleet vehicles wrapped, be sure that it is 3M certified. It is the standard proof that a service provider has industry level training.
• Avoid choosing a company that does not provide some warranty for its wraps. Most reputed graphics companies provide a written warranty for their work from cracking, fading, peeling or wearing out sooner than expected. Some of the top firms in the market even offer warranty for five years.
• While conveying the details and specifications for the wraps, try not to throw too much information into the design. Fleet graphics should be simple and legible enough for passers by to read in a moment’s glance.

Advertising through fleet signage in Brisbane can generate around thirty to seventy thousand views every day for a company’s brand. Therefore, it is essential to get a durable installation if you want more and more people to view your messages over a prolonged time period.