Want to Wrap Your Car? Things You Should Know Before Getting It Done?

What do you mean by a car wrap?

A car wrap is basically a decal or a vinyl graphic on a car. It is put directly over the original paint of the car. The application of car wrap enables one to change the appearance of a car in a very short time. However, if need arises, the car can be returned back to its original condition by removing the wrap.

What is involved in a car wrap?

Car wraps in Brisbane basically comprises of three phases. First phase is the design phase. This includes getting the exact measurements of the car and the application of actual design of graphics. The second phase is the production phase. Here the graphic gets printed and then laminated for protecting the vinyl from UV rays and abrasions, which if not done may cause the graphics to fade with passage of time. The third phase is the installation stage. In this stage, vinyl is basically applied to the car. However, in a few cases, there is even the fourth stage which involves removal of graphics if needed.

What is difference between a full and partial wrap?

Anything that’s less than a full wrap is actually a partial wrap. A half partial wrap includes the full rear part of the car and halfway up the car and includes hood logo. Three-quarters partial wrap includes the full rear part of the car and most of the way up the car. It includes a hood logo as well. A full wrap on the other hand is basically the wrapping up of the entire surface of the car.

How long does a car wrap stay?

Generally it depends upon the quality of the vinyl graphic that is used on the car. But normally, it can be there on the car for a maximum of five years.

Does a car wrap damage the paint of a car?

No. Mostly, a car wrap doesn’t damage the paintings of a car. Actually, the wraps do not stick to the rust. If the car has a chipping paint, the wrap has the probability of pulling the chipping paint while being removed.

Is a car wash essential before installation?

Yes. The car has to be free of mud, dust, oil, wax or any other kind of product or agents, which can prevent the vinyl from adhering to the surface of the car during the process of installation.

Car Signs Brisbane – The way to grow your business




Car Signs Brisbane – The way to grow your business from Car Signs Brisbane

How are Business Messages Conveyed through Car Signs?

In fact a study was conducted in Australia where it was found that 90% drivers notice car signs in Brisbane and 75% among them form an impression of the company based on the sign. Car signs tell viewers a lot of about a business. The right signage prompts more web hits, more phone calls, more site traffic and more sales opportunities. In a year, a car’s signage acquires about millions of impressions at a CPT, that’s far less than the stationery billboards, newspaper ads and other forms of advertisement.

It is generally the traffic and speed pattern, which affects the kind of moving billboard. In city traffic, the drivers have a lot more time to take in the phone number or a long website URL. At a higher speed, the simpler messages and larger images are much more effective. The studies have shown that viewers have 1.5 seconds to see and go through the message on the side of fast-moving cars.

Consistency is also another factor that is considered. If people see the same message on all the cars like they see on TV, print advertising, billboards and web, there occurs continuity in seeing the message from various channels. This goes a long way in establishing a brand. The technique is same for smaller cars as well.

The kind of vehicle matters a lot as well when it comes to installing the signage. The design is basically different in different vehicles. The sedans need more attention to the moldings and curves. Various size operators even use various kinds of signage. But no matter what kind of signage is used, careful communication of message through the signs is all that is important. The signs must be of bright colors and there should be a contrast between the background and the lettering.

However, effective signage even requires good driving habits by the company drivers. Drivers are basically prone to associate an organization with its drivers’ illegal or erratic driving.