Why Should You Brand Your Fleet?

The process of fleet branding has undergone several changes during the last few decades. Nowadays, more and more companies are resorting to it. Although people may still not be ready to accept the fact that fleet branding in Brisbane is more effective than any other marketing tool because of the maintenance and installation costs associated with them, here are a few points to explain why you should brand your fleet.

Drawing in More Target Audience

Branding your fleet will not only make sure that your vehicles stand out in the crowd, but also help to make the best use of your marketing budget. Passers-by will look at your vehicles with a different and positive demeanor. Moreover, they will also refer to your vehicles with the brand of your company instead of using the manufacturer’s name. In other words, more people would be talking about your business.

Fast, Simple and Affordable

Due to the rapid advancement of technology in the recent years, the cost of getting vehicle wraps installed has come down significantly. They are also available in better quality and a wide range of colours to choose from. Besides that, the installation process may only require a few hours to be completed, thanks to the large printers used by modern day car sign shops.

Mobile Billboard

Once your vehicles have been branded with the logo of your company, they will simply become moving billboards in the traffic and viewed by thousands of people passing by, including potential customers. According to several extensive surveys, vehicle wraps can generate about 30,000 to 70,000 views every day for a company.

More Clients

The marketing strategies of B2B and B2C for increasing their audience base is quite different from one another. But fleet branding can aid both to reach more clients. A fleet of B2B having a limited market can reach the clients of their clients through vehicle branding. On the other hand, a fleet of B2C can use branding to avoid promotion of wrong image in front of retail clients.

Highly Effective

If your business is small or still in its infancy, fleet branding can help you in promoting your brand real fast and make a name for yourself. Using vehicle signage can make the task of getting out the name of your company easily and quickly.

Paint vs. Vinyl Car Wrap

Many inquisitive car owners often wonder whether they should get their vehicles painted or wrapped in vinyl. Most experts recommend getting vinyl car wraps in Brisbane rather than a paint job done. There are several reasons as to why choosing the former can be more beneficial than going for the latter. Some of the primary reasons are as follows:

Cost

A paint job of high quality can cost no less than a few thousand bucks depending on the paint shop, colour and quality of paints used. However, vinyls installed professionally using the best quality materials will often cost some hundreds. Moreover, it will also last longer than paintwork, sometimes for more than 5 or even 8 years.

Resale Value

Maintaining the original paintwork of a car can help to keep its resale value intact. Sometimes the owner’s favourite colour may not be a preference of the buyer. Some purchasers even seek for the factory colour. Therefore, wrapping a car can help to retain the resale value of a car.

Myriad of Options

With the help of vinyl wraps, the appearance of a car can be modified as many times as desired without having to alter its factory colour. The original colour can also be retrieved just by removing the wrap. On the other hand, a car once painted with different colour cannot be reverted back to its original shade.

Installation Time

Paint job on a car can take around a couple of weeks or more than that to be completed. But, getting the same car wrapped with the help of professionals will take no more than 2 to 5 days.

Protection

When a vehicle is covered in a vinyl wrap, the wrap acts like a protective gear against abrasions, scratches, and accumulation of dirt on the paintwork. Thus the paint ages naturally and is not affected by weathering or prolonged exposure to the sun.

Easy Maintenance

After installation of vinyl wrap, you can easily say goodbye to waxing, which can often take tolls on the paint. Vehicle wraps can be maintained quite easily, sometimes a thorough rinse wash with water and soap being sufficient. If the dirt is a bit more stubborn, alcohol and microfiber rag can be used to take care of it.

High Durability

Vinyls of high quality often tend to last for 5 to 8 years, if taken care of properly. Moreover, they can also be removed safely without causing any damage to the paintwork.

Things to Avoid For Maintaining Vehicle Graphics

People often spend a great deal of money to get vinyl wraps on their vehicles. Therefore, it is essential to maintain the looks and increase the life of those wraps with proper care. The maintenance measures should not be just regular washing and cleaning with the help of chemicals. You must also be aware of the certain don’ts of vehicle graphics in order to preserve their newly appearance for a long time.

Here are some of the things you should avoid for maintaining vehicle graphics in Brisbane:

• Do not wash your wrapped vehicle using an abrasive cleaner that contains strong solvents. Instead, use a mild cleaner or wash with plenty of water to rinse off any debris or residue and then wipe gently with a microfibre cloth.
• Try not to use a brush for cleaning off dirt and avoid automatic car washes. They can make the finish of your wraps dull, lift loose corners and even leave scratches. Use a rag or soft sponge and scrub gently.
• Avoid applying excessive pressure during power wash, as it may cause water to seep underneath the wrap, and force it to lift and curl. Keep the pressure under 2000 psi and temperature of the water should not be more than 82 degrees Celsius.
• Do not spray water directly or at sharp angles on the seams because it may damage the graphics while pressure wash. The nozzle should be kept at least 12 to 18 inches away from the surface at an angle of 45 degrees. For lifted edges of the wrap, trim back the curled corners and seal them using an edge sealer.
• Do not ever perform power wash using a Turbo pressure nozzle.
• Waxing is generally not recommended for vehicle wraps. Waxes are heat sensitive and may melt in sunlight. Heat can also release stain in wax, which may ultimately stain the wrap of your vehicle. The greasy substance may attract dirt and cause blackish streaks.
• Do not apply conventional polishes on any textured, matte or other similar finishes. Instead, use a silicone-based polish that’s specially designed for vehicle wraps. Check the product information for compatibility.
• Do not leave your wrapped vehicle in an open uncovered space or under direct sunlight. Bad weather conditions can also result in formation of bubbles under your car wrap or cause the edges to lift.

Meticulous care and proper maintenance can significantly increase the longevity of your car wraps.

5 Common Mistakes to Avoid With Fleet Graphics

Most of us know that vehicle graphics can be an excellent means to promote and advertise the brand and message of a company. Both small and large businesses in Brisbane are making efficient use of this method to increase their client base as well as sales by having fleet vehicles wrapped in vinyl. If you own an independent business here and have a single commercial vehicle, getting a car, van or truck wrap should be your top priority to brand and grow your trade. However, if you are planning to get all the fleet vehicles wrapped, you will have to be more concerned avoiding some common mistakes because those are going to reduce the life of your graphics.

Given below are 5 common mistakes with fleet graphics that you should avoid:

• If graphics are applied on surfaces having rust, the wrap will fail to adhere properly at the rusted regions and start to crack or peel off prematurely. For avoiding this mistake, make sure that your wrap company checks all the vehicles thoroughly for rust.
• If the installation takes place in an extremely cold or hot facility, chances are high that moisture will affect the wrap. Moisture can create bubbles under the wrap or cause it to shrink later on. Hence for getting the job of van or car wraps in Brisbane done, choose a company that has a temperature-controlled location for installation.
• Sometimes the company that you select may not have proper training for installing fleet graphics and fail to provide desired results. Before considering a particular firm for getting your fleet vehicles wrapped, be sure that it is 3M certified. It is the standard proof that a service provider has industry level training.
• Avoid choosing a company that does not provide some warranty for its wraps. Most reputed graphics companies provide a written warranty for their work from cracking, fading, peeling or wearing out sooner than expected. Some of the top firms in the market even offer warranty for five years.
• While conveying the details and specifications for the wraps, try not to throw too much information into the design. Fleet graphics should be simple and legible enough for passers by to read in a moment’s glance.

Advertising through fleet signage in Brisbane can generate around thirty to seventy thousand views every day for a company’s brand. Therefore, it is essential to get a durable installation if you want more and more people to view your messages over a prolonged time period.

How to Promote Your Business on a Car?

Most of the entrepreneurs use standard marketing tools like business cards, websites, brochures and others for promoting their businesses. These tools work good but try out promoting your business on a car-they can work wonders. You can either rent a car for advertisement purpose or use your own car for your business promotion. Advertising your business on a car will increase the visibility of your business when driving around.

For advertising your business on a car, here are the few things that you should do:

• Delegate a part of your advertising budget for creating the advertisement on the car. The cost may vary depending on the kind of advertisement you choose to use.

• Get in touch with a graphic designer for creating a long lasting and attractive logo for your company if you do not have one. A logo basically plays a big role in alluring potential clients.

• If you do not have a high budget order a bespoke license plate for the car. This may include name of your company, your web address and your phone number. You can order these personalised items online.

• Work with a company who can add your logo, business name and contact information to the back of the window. You can find many companies who specialise in one way vision rear window signage. You can get in touch with these companies.

• Check with the signage company about making a magnetic car sign big enoigh to fit into the side door of the car. Include the logo, business name, tag line, web address and phone number on these magnetic signs, which can be easily removable when needed.

• Investigate full or partial car wraps in Brisbane, if your budget allows, because these forms of promotions provide highest visibility and may be customised to fit the brand. Vehicle wraps usually give entrepreneurs a big canvas for creating attention-grabbing, effective mobile ads for their businesses. The vehicle wraps should include the logo of the company, the name of the company, web address, phone number, tag line, a testimonial or an owner’s quote.

• Hire a firm for creating the kind of vehicle advertisement, which best suits your business and budget. Make sure there is n spelling mistake or other kinds of mistake in the information you provide in the vehicle.

• When all things are done, drive vehicle for spreading the word about your company.

What are Custom Car Stickers?

Custom car stickers encompass a wide range of decals, which serve the purpose of advertising businesses and their services and also, vehicle graphics that are manufactured and used for decoration. Vehicle graphics in Brisbane are made with materials of varying grades, such as etched glass or perforated vinyl. The ones meant for installing on wind-shields are generally small in dimension and made using perforated or see-through films, so that the driver’s view of the road does not get obstructed. Another popular kind of custom car stickers are magnetic car signs. The decals made for sports cars may be printed with sports team designs or logos.

The different kinds of custom stickers for vehicles may be tailored as desired using any slogan, logo or quote. There are a number of online companies which manufacture and provide these customised vehicle graphics. Window decals are also an option among them, which adhere to the window of vehicles without any hassle and can also be removed and used again.

Among the styles commonly preferred for printing on custom car stickers, the most popular ones are religious motifs, rock band logos and animal designs. Some companies even offer personalised vinyl decals featuring figures that represent family members of the car owner. These types generally have a transparent background with stick people outlines for every family member as well as pets. Fund-raising vehicle graphics are usually produced in accordance with the required specifications of the organisation, such as a church or a school. They can be customised with different colours and fonts.

Customised graphics for commemorating holidays and significant dates are also available. The decals in this category as made for such occasions as anniversaries, birthdays, just-married couples, and other special events. They may be personalised with names or dates or both. The common themes for holiday stickers include Independence Day, Christmas, etc. Graphics memorialising a deceased loved one are also made to order. They feature applicable dates, angel wings or religious symbols.

In parking spaces of large facilities such as apartment buildings or universities, custom car stickers prove to be of great help for identifying cars that have permission for parking in the area. The stickers that serve this purpose are known as parking permit stickers and generally have the name of the facility or apartment and a unique permit number printed. These stickers are typically attached to the back of rear view mirror so that they can be easily located.

Some Important Things You Need to Consider While Installing Magnetic Car Signs

In the vast and versatile world of car graphics, magnetic car signs are the only type that can be installed and removed from your vehicle whenever you want to. The backing of magnet latches on the metallic surface of the car, van or truck and personal information or advertising message can be printed on the surface of these signs so that it is visible to passers-by. Magnetic car signs are very popular in Brisbane and their installation method is also quite simple. But there are a few things that you need to be keep in mind while installing them if you want to increase their life.

Pre-Installation Preparation

Before installing a magnetic car sign, make sure that the surface of your vehicle is dry, clean and waxed properly.

Installation

Place the edge of the sign at the desired position on the vehicle’s exterior surface and allow the adjacent part to slowly come into contact, till the whole sign is held in place. Do not attempt to rotate or pull the sign while it is attached to the car as it may damage the paintwork or stretch the sign. Try not to place it over molding or trim. There should be no air pocket between the magnet and the surface it lies on.

Cleaning and Maintenance

Consider cleaning the signs once in every week using tepid water and some mild detergent. Dry them after cleaning with a piece of soft cloth. Weekly maintenance is essential as moisture, chemicals or dirt can sometimes get trapped under the signs, and they can harm the clear coat or vinyl surface of your car. Inspect the car carefully for any change in its finish because of the sign. A gentle waxing of the car as well as of the sign’s magnetic backing will prevent any damage.

Storing

In order to prevent your signs from breaking or cracking up, do not crease or fold them. One of the most suitable places for storing them is the lining of your refrigerator. For removing slight curls in the signs, place them under direct sunlight on a flat area. However, don’t let them become overheated.

7 Tips For Extending the Life of Your Vehicle Signage

Most of you may wonder how you can keep your vehicle graphics looking as good as new and extend its life. There are several tricks that you will have to follow if you wish for the graphics of your vehicle to be blessed with longevity. Here are a few tips as to how you can make your car signs last longer:

Regular Cleaning

Ensure regular cleaning of your vehicle by washing its exterior surface on a daily basis. Use non-abrasive and mild detergents for the procedure. The cloth or sponge that you use should be soft.

Do Not Use A Brush

Never ever try to remove dirt from the graphics of your car or van using a brush. It may cause the design on the signage to chip and the corners of the vinyl can also get lifted. However, automatic car washes are safe.

Avoid Applying Too Much Pressure

Whether you are cleaning the vinyl wrap or the one way vision rear window signage, while using pressure wash, try to keep the pressure below 138 bar along with a temperature not more than 180 degrees of Fahrenheit. Keep the nozzle at least one foot away from the surface and hold it in a way that it makes an angle of 90 degree with the graphic. This will prevent the corners of the graphics from lifting.

Spot Clean Using Appropriate Products

Try to soften the tricky spots using a heated solution of soap and water. If it does not seem to work, then test the spot cleaning product on a small area of the graphics before applying it on the entire surface. After spot cleaning, rinse away any residue as soon as possible.

Clean Fuel Spills Immediately

In case of accidental spill on your car graphics, immediately wash and clean the area as long-standing fuel spills can leave stubborn dirts.

Limit Exposure to Detrimental Elements

Try to protect your car graphics from rain and sun damage by garaging the vehicle or keeping it in the shade when not in use. In case you do not have a shade or garage, use a car cover.

Choose The Restoration Products Wisely

The kind of products that your vehicle signage needs depends upon their finish. It is recommended to avoid using abrasive polishes on graphics that are made from vinyl. Wax and polish should never be used on textured or matte films. Before using any specific restoration product, always make sure to test it on a small area.

Tips For Removing Car Window Graphics

The perks and usages of car window graphics are many, from articulating your own interests to promoting your trade, or even displaying your contact details. But there also comes a time when you may want to remove the old one way vision rear window signage on your car or change the windscreen decal. However, it is obvious that you will not want to damage the windows or the paintwork of your cherished ride in the process. Here are a few tips for safely removing your vehicle’s window graphics:

• First step is to clean the decal or signage and its surrounding area by wiping the surface using vinegar or alcohol as it will ease the process of removal later.
• If the signage is not very old, it can often be easily peeled off from the window surface. But this may not be true for all newer window signage as sometimes the adhesive used for these signage may be weather proof.
• Warming up the signage by parking the vehicle out in broad sunlight or using a hair dryer or heat gun can be helpful in softening the adhesive on the back of the decal or signage.
• Try to peel the car signage off from the glass by its edge with the help of a safety razor. Sometimes it can be easy to pull off the entire signage using the edge of it. But if the signage is quite old, it may be brittle and can tear off while removal. If prying with the safety razor does not seem to pan out, then you may use a dental floss as an alternative trick to pull off the decal from your car’s window.
• After you have successfully separated the signage or decal from the window of your car, your eyes won’t miss out the presence of adhesive that will be left behind. To clean the remaining adhesive, it is recommended to use an appropriate adhesive remover. Make sure to carefully observe the directions of use for the remover. Use more than once if required and when most of the adhesive has been cleaned, spray some of the remover on a paper towel and wipe the windows using it to clear off what is left.
• While cleaning the windows and using a glass cleaner or soap-water mixture, be careful so as not to drop any solvent on the car’s paint.

If, in case, none of these tricks tend to work out for your car’s decal, contact our professionals at Car Signs Brisbane and they will change or remove the signage of your car’s window most efficiently.

The Essentials and Benefits of Car Wraps

A car wrap is a large sheet of vinyl designed with graphics and messages that is directly applied on the original paint of a car. It allows the owner to alter the vehicle’s appearance within a brief duration of time and can also be removed to restore the original looks of the car if necessary.

Applying car wrap on an automobile is done in three phases. The foremost step or designing phase involves getting accurate measurements of the car and planning the desired graphics. The next phase is the production phase where the graphic is printed on a vinyl sheet, and laminated to protect it from scratches and UV rays that can discolour the graphics. The final phrase is the installation of the car wrap over the external surface of the car.

Car wraps are divided into two categories based on the portion of the car’s external surface they cover – full wraps and partial wraps. Typically, a full wrap covers the entire surface of the vehicle, including or excluding roof wrapping. A half partial wrap is used when the owner wants to cover only the rear part of the car upto halfway up the vehicle along with a hood logo. A three quarters partial logo basically includes the entire rear of the vehicle and most of the way up the vehicle with a hood logo.

There are several benefits behind putting a car wrap on a vehicle. Not only the vinyl sheet protects the vehicle from scratches and abrasions, but it also gives a personalized look to the car. Whether the requirement of a car wrap is for commercial purposes or for imparting a stunning appearance to the car, there are some awesome advantages of car wraps:

• Customizing the appearance of a car can be a tough job and availability of cars in preferred colours is not very common. Car wraps prove to be a very useful alternative in these cases as they allow the freedom of choosing from hundreds of different colours.
• Painting a car can at times brings down it’s resale value as some customers might prefer the vehicle in its factory colours. But a vinyl wrap can transform the vehicle into the owner’s dream car, keeping it’s resale value intact.
• A car wrap acts like a shield for the automobile’s original paintwork and prevents scratches, abrasions and discolouration.
• If the owner is running a business and is looking for ways to promote his business, a customized car wrap can advertise his trade on the go. Several companies manufacture and design custom car wraps in Brisbane allowing tradesmen to transform their vehicles into means of mobile advertisement.